I design promotional materials and write content, SEO and SMO stuff, and other PR and site management. It’s as living.
I also do local music PR and have been successful with many local artists – and am always trying new tricks of the trade to promote and use my band as a means to experiment with, and enjoy the graphics and image side plus the video promotional techniques.
But I am perplexed with my own graphic design work when self-promoting. Here is an example of one of the digital flyers for my band’s next show (tomorrow). I am a also a photographer (mentored and thrown into two jobs which I had to learn how to overcome the anxiety of doing *whatever
it takes to get the shot*) and thus use my own photos and a variety of programs depending on what device I have at the time and place that I create one. This was made in Photoshop which I have been using as much as possible to learn what I didn’t have access to in Photoshop Elements. I like to create posters. That’s why I started a band in the first place, right?
Of course not.
So after posting this green image of our show tomorrow (above), I thought that this is an aesthetically displeasing work — the rules were broken and it is a poor representation of a music event — in so many ways… and wonder why people are digging it.
Will this grab the attention of someone and possible convert them into a attendee of the event? I mean, my flyers have been used in tshirt designs for shows for clients, and I was asked if this one will be for sale by a fan – so I have to ask – why do designers have crippling self-doubt and why should we expect ourselves to know if we have made an good or bad impression?
If only content was as ambiguous. I made a poster for the next show that is one of my favorites of the 100s. It’s good. I received compliments which is the band flyer maker’s reason to live. Will anyone go to the show if they see it? Ask about tshirts? Why is the struggle to promote ourselves visually so cathartic for some of us in bands?
After all, I *know* when I write a song — it’s good or it isn’t going to exist. I don’t question myself. That is why I still get to play my own music — I don’t have the skills or the rock star goddess beauty (well, that’s arguable) and height and boobs. But I know better than to question my compositions and I won’t wonder if I am good at what I write – because I am. Who would play their songs if they didn’t think they were awesome?
So many rhetorical non-questions and ambiguity.